Relationship Marketing、Customer Value and Customer Satisfaction on Behavior Intention-A Study in Online Shopping
碩士 === 立德大學 === 國際企業管理研究所 === 98 === The network usage population increases and the convenience for trading, electronics trading has already gradually become the important consumption of Taiwanese people. In the Internet times, different marketing channels and strategies makes the relationship betwe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04801935954916934683 |