An Empirical Study of Simplified Conjoint ExpectedRisk Model: Case on a X TelecommunicationCompany in Taiwan
碩士 === 銘傳大學 === 風險管理與保險學系碩士班 === 98 === This study empirically examines the performance of Holtgrave and Weber''s Simplified Conjoint Expected Risk (SCER) model.It modifies Luce and Weber''s original CER model.The SCER model that perceived risk is a linear combina...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55948612950993420139 |