The impact of conformity and transaction cost theory on online group-buying behavior
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 98 === Recent years online group-buying was quite popular in Taiwan and attracted many consumers to involve in it. After surfing ihergo group-buying website, many participants liked to buy specific goods. Why were these merchandises attracted? Price cheaper? Or qua...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27158019792081281181 |