Study of Intention to Organic Food Purchasing Based on Theory of Planned Behavior

碩士 === 銘傳大學 === 國際企業學系碩士班 === 98 === In the past research, there are many scholars on the theory of planned behavior to explore the model, but so far, mostly discuss sports and health care, less discuss to buying green products, so this study want to use based on the theory of planned behavior o...

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Bibliographic Details
Main Authors: Pei-Chun Chu, 朱珮君
Other Authors: Huei-Sheng Tu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/88719945051824565629