Effects of Values, Consumer Patriotism and Country-of-origin Effects on Brand Attitude and Brand Strength
碩士 === 銘傳大學 === 國際企業學系碩士班 === 98 === Today, due to the internationalization and liberalization market consumers have more choices. The International Marketing affected not only by the country of origin, the consumers living in different countries also may produce different impressions on products w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84506199510249262317 |