A Study of Consumers''s Attitude to Destination image and Characters of Black & White- A Balance model

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 98 === South Korea’s recent success in film/tv tourism leads other Asian countries to note the economic potential of film/tv tourism. Before anticipating the scale of economic benefit of film tourism, we should consider the cause beyond this trend. This consideration...

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Bibliographic Details
Main Authors: Chun-Wei Wang, 王淳薇
Other Authors: Chia-hui Chen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/20403392765377945184