How Public Relations Builds Corporate Brand Image- A case study of Nan Shan Life Insurance Company
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 98 === With updating of technology, marketing tools of goods are becoming increasingly diversified, consumers have to face many kinds of messages almost daily, in the case of highly competition, many enterprises have been gradually put their resources into the establis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92581356107788025728 |