The Acceptance Study of Consumers and Vendors on Mobile Advertising in Taiwan Night Markets
碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 98 === Mobile advertising not only affects people''s perception, but also gradually change their consumption behavior. The Location-based Service mobile advertising complete the provision of accurate, instant and an interactive advertising model mor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16583660582908909748 |