Using the Theory of Planned Behavior and Experiential Value to Exploring the Users'' Behavior in Mobile Games
碩士 === 銘傳大學 === 資訊管理學系碩士班 === 98 === Recently, advances in communication technology, enabling mobile operators to provide more mobile value-added services to customers. However, in a number of mobile value-added services, mobile game is the most potential for development. Despite the growing importa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90628781836064521414 |