Antecedents of the Behavioral Intention of Online Group Buying Initiators: A Social Exchange Theory Perspective
碩士 === 銘傳大學 === 資訊管理學系碩士班 === 98 === Online shopping has been popular as the Internet penetrates into our daily lives. Among the various business models developed, one that specifically aroused the attention of Internet users is “online group buying.” In the past few years, research has been...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75696375914039600538 |