The effects of consumer imagery processing mode and product attributes on persuasion for new product message
碩士 === 銘傳大學 === 管理研究所 === 98 === Effective new product design and communication strategies are important decisions for marketers. This research infers the notion that product judgments are a function of product attributes and visualize mental imagery. In terms of product attributes, this study probe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92525550766651463833 |