The Study of Customer Value, Relationship Quality and Donor’s Behavioral Intention: Evidence from One Children’s Hearing Foundation
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 98 === Previous empirical studies of the discussion of “customer value” and “relationship quality” mainly focused on various industry-level profit-making enterprises, but rarely concentrated in the context of non-profit organizations (NPOs). However, as competition g...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84371217332914154576 |