The Effect of TV Rating with Teams, Players and Records of Sport Marketing– Take MLB for Instance

碩士 === 銘傳大學 === 管理研究所 === 98 === Nowadays, life is full of stress. Therefore, sport is one of the best ways to relax. Among many physical education activities, watching basketball, tennis and baseball program is compatriots’ favorite leisure activity. Baseball with specialty of the contest of techni...

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Bibliographic Details
Main Authors: Chin-Shen Lan, 藍之伸
Other Authors: Chung-Chi Shen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/56499645876289734427