The Moderating Effect of Online Experience on the Relationship between the Customer Participation, Brand mage and Purchase Intention
碩士 === 銘傳大學 === 管理研究所 === 98 === It’s more and more now that customers participates activities in the network. Customers’ participation research on consumer in the network is few, but Customers participation research on business is often. It main subject is buyer after customers participation influe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84901138452014552500 |