The Influence of Green Innovation on the Corporate Competitive Advantage- the Mediation Effect of Brand Innovation
碩士 === 銘傳大學 === 管理研究所 === 98 === The purpose of this study is to explore whether the influence of green innovation will be positively associated with brand innovation and the corporate competitive advantages. The result showed that the product innovation and process innovation were positively correl...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08518727248483285662 |