The Study of Motivations and Decision Behaviors to Travel Abroad Targeting on Taipei Gay Men and Lesbians
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 98 === This thesis studied the consumer habits of the gay men and lesbians to differentiate such special market segment from the consumer traits of the general public. This study can serve as a marketing reference tool for the businesses in Taiwan, when dealing with t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04106599953422333253 |