The Effects of In-Flight Duty-Free Shopping Involvement, Perceived Value, Brand Image and Purchase Intentions
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 98 === According to a report revealed by the Tax Free World Association, annual global duty-free sales were $3.7 trillion in 2008, representing an 8.8% increase over those of the previous year. With the increase in duty-free sales, airlines are now paying greater atte...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29181755243659524409 |