A Study of Brand Positioning and Pricing Strategy of Boutique Hotels in Taipei
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 98 === The study is to explore the understanding of the development of boutique hotel industry in Taipei, and to gain the insight perspectives of brand positioning and pricing strategies in boutique hotels. To gain the in-depth information, the qualitative research...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66857760286178645909 |