A Study on the Design Innovation to Upgrade the Brand Equity
碩士 === 銘傳大學 === 設計管理研究所碩士在職專班 === 98 === With the changes in business models in Taiwan and all kinds of competition arising from globalization, promote the strategy of design innovation and the enterprises resist the market competition by manage brand. “Brand equity” is a value to add in brand. By s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84718156748536498543 |