A Study on the Design Innovation to Upgrade the Brand Equity

A Study on the Design Innovation to Upgrade the Brand Equity

碩士 === 銘傳大學 === 設計管理研究所碩士在職專班 === 98 === With the changes in business models in Taiwan and all kinds of competition arising from globalization, promote the strategy of design innovation and the enterprises resist the market competition by manage brand. “Brand equity” is a value to add in brand. By s...

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Bibliographic Details
Main Authors: Wey-Duan Luo, 羅尉端
Other Authors: Wei-Chao Juan
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/84718156748536498543

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