Application of Theory of Planned Behavior on Study Tour Choice Behavior
碩士 === 明新科技大學 === 服務事業管理研究所 === 98 === Study tour is a particular tour product including learning and sightseeing. This research attempted to test the applicability of the theory of planned behavior model using its core constructs (attitude, subjective norm, and perceived behavioral control) on beha...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48700532315831087716 |