The impact of Micro-blogging's Information Quality, Trust, Involvement, on Word-of-Mouth –An Empirical study of Plurk Users

碩士 === 明志科技大學 === 工業工程與管理研究所 === 98 === Internet technologies have advanced tremendously in recent years, and with Web 2.0 prevalence continue to expand, the so-called micro-blogs have sprouted everywhere. Each micro blog provides different functions to its subscribers, yet whether the information q...

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Bibliographic Details
Main Authors: Ming-De Chen, 陳明德
Other Authors: Li-Fang Sun
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/02073390796578312539