Consumer oriented category management- Hair care products as an example
碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 98 === Cost-effective shelf management has been a major concern to retailers in every industry, the main purpose of this study is to prove shelf management can really help consumers to purchase products easier and consume more to benefit consumers, stores, and manu...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/04507343635490413829 |