The Impact of Demographic Factors on Advertising among Gambian Consumers

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 98 === A study on the impact of demographic factors on adverting among Gambian consumers is very crucial in the development of the overall advertising industry in The Gambia. Although no previous studies have been dedicated to this area, this research revea...

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Bibliographic Details
Main Authors: Sadibou Jammeh, 沙帝保
Other Authors: Lee,chia lin
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/16377486169170914070