The Research on the Factors Affecting Willingness to Pay of Private Brands – An Empirical Study of Carrefour.

碩士 === 國立政治大學 === 企業管理研究所 === 98

Bibliographic Details
Main Author: 陳佳昱
Other Authors: 樓永堅
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/42256542960729657167