Corporations' Strategies of Emotion Branding
碩士 === 國立政治大學 === 企業管理研究所 === 98 === With the coming of emotion consumption era, the appearance of emotion brands has been the newest trend of 21st century. Consumers’ motivation of purchasing is not only for solving problems but also for satisfying the needs in the deepest mind f consumers. Emotion...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/59240039148502161203 |