The influences of online brand community users’ traits and motivations on behavioral intentions—based on 3M hierarchical model
碩士 === 國立政治大學 === 企業管理研究所 === 98 === Facebook has six million members in Taiwan and the global members have expanded as large as the population of third largest country. Based on the membership, various Faceboook applications have great potentials in advertising and marketing. Fan Page, one o...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/40590288358237022908 |