The effects of minimum purchase requirement promotion on consumers' purchase decisions and price perceptions
博士 === 國立政治大學 === 企業管理研究所 === 98 === The present research explores the effects of “the minimum purchase requirement promotions” on consumers’ purchasing behavior. Study 1 examined consumers’ purchasing decisions in a field experiment with three types of promotional coupons randomly handed to custom...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10279701393598982388 |