The impact of social presence on the adoption behavior of mobile services
碩士 === 國立政治大學 === 企業管理研究所 === 98 === In this study the technology acceptance model (TAM) serves as the foundation to analyze the behavior of consumers with regards to their use of the smartphone and its associated services. The research also aims to provide a basis for companies that need a c...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69812878531086434558 |