The Sources of Market Knowledge at the Stage of New Product Concept Generation
碩士 === 國立政治大學 === 科技管理研究所 === 98 === Most of the high-tech corporations of Taiwan have remarkable performances in the OEM/ODM fields. Due to the compressing gross profit, more and more corporations realize that building own brand is a very important way to promote the enterprise value. However, if t...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90782261177295492571 |