The study of own brand issue on Taiwanese trading companies

碩士 === 國立政治大學 === 國際經營與貿易研究所 === 98 === Trading companies are playing important roles in economic development in Taiwan, especially in matching buyer and seller in supply chains. However, liberalization of trade, advancement of technology, keen competition with emerging countries, and lack of ow...

Full description

Bibliographic Details
Main Author: 劉馥寧
Other Authors: 蔡孟佳
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/15338879814074510011