The advertising effectiveness of product involvement and recommendation fatigue in celebrity endorsement
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 98 === The purpose of this study is to explore the strategy of choosing advertising spokesperson, the number of endorsements, the meaning between product involvement and advertising effectiveness. Analyze the demographic variables toward advertising effectiveness. Te...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54578180418821263328 |