The influence of core technology competence development strategy to notebook industry product innovation - A case study over Asus and Acer netbook product dvelopment

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 98 === In June, 2007, Asus Computer announced her Eee PC in Computex Taipei, Taiwan International Computer Exhibition. The simplified notebook then named “Netbook” due to its lightweight design and focused internet application. Eee PC was aimed on consumer mar...

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Bibliographic Details
Main Authors: Hung, Richard, 洪榮成
Other Authors: Wu, F.S.
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/71978985603115629824