Innovative business models of "affordable luxury" brands

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 98 === Recently,“M-type society”and the trend of“affordable lux-ury”have been very popular issues and raised many discussions. Due to the change in financial formation in society, it formed the changing concept of consumption and a new lifestyle. In this kind of...

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Bibliographic Details
Main Authors: Yang,ma li, 楊瑪利
Other Authors: 李仁芳
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/58482635110597488907