The study of the relationship among experiential marketing, experiential value, customer satisfication and customer loyalty:
碩士 === 國立政治大學 === 商管專業學院碩士學位學程(AMBA) === 98 === With the fierece competition of mobile phone market, the trends of mobile consumbers had changed from product-oriented to experience-oriented Experiential Marketing (Schmitt, 1999) had transformed from traditional mobile phone product which merely...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/49143992681955282882 |