Orienting-marketing-a study of effects of consumers' search intention
碩士 === 國立政治大學 === 廣告研究所 === 98 === Keyword advertising has become the largest source of revenue for search engines. Now, keyword advertising has developing into a new cross-media style. Mass media not only release advertising messages but also orient consumers to search more details of merchandise o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90035986368171475419 |