Consumer’s use of persuasion knowledge on ewom
碩士 === 國立政治大學 === 國際傳播英語碩士學程(IMICS) === 98 === This research explores consumers’ use of persuasion knowledge in judging the credibility of eWOM. Persuasion Knowledge is a concept first coined by Friestad and Wright (1994) in their work of The Persuasion Knowledge Model: How people cope with persuasi...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/96143127405558630633 |