The Study on Brand Equity,Customer Value and Brand Loyalty in Snack Foods of Hypermarket’s Private Brand
碩士 === 國立中興大學 === 生物產業推廣暨經營學系所 === 98 === In the blazing trend of the successful development of private brands, in many countries, the scale of retail business has been expanded from simple sale of products in the past to development and sale of products of private brands. The retail business has ma...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35774478772724371690 |