The Influence of Experience on Image and Behavior Intention- A Case of Kenting spring music festival
碩士 === 國立中興大學 === 企業管理學系所 === 98 === Marketing and consumer behavior researchers have realized the importance of hedonic consumption and experience. Schmitt (1999) pointed out the experiential marketing include sense, feel, think, relate, and act experiences. PineⅡ and Gilmore (1998) claimed that “...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32062222802816422923 |