A Study on Marketing Strategy in Biotech Food Industry - The Case of the Biotech Enzyme Business Group in Taiwan
碩士 === 國立中興大學 === 企業管理學系所 === 98 === The study is aimed at discussing the marketing strategy of the biotech food industry based on the four dimensions of marketing innovation: R&D, brand, organization, and visions. In addition, the study conducts in-depth interviews with the CEO of the case grou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15732061720073159570 |