The Influence of Attitude and Trust on Consumers’Acceptance on Location-Based Services: An Explorative Study in Taiwan Market
碩士 === 國立中興大學 === 企業管理學系所 === 98 === Communication with consumers has changed in recent years. Marketers now also look for interactive communication, a two-way direction where company can reply to customers’ problems and provide tailored information immediately. The growing usage of Location Based S...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67639120675827775387 |