The Factors and Barriers Affecting the Implementation of CRM in Taiwan''s Banking Industry
碩士 === 國立中興大學 === 科技管理研究所 === 98 === “Customers are the lifeblood of any business organization” said Jain, Jain and Dhar (2007). Customer Relationship Management (CRM) is an important approach to manage customer information. Successful CRM implementation leads organization to satisfy customer’s dem...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32829201346947956732 |