Strategic Brand Management In Cultural and Creative Industries:Case studies of FRANZ and Digital Archives Program In National Palace Museum
碩士 === 國立中興大學 === 科技管理研究所 === 98 === In recent years, cultural and creative industries played important roles in economic growth and made great profit in the world trade, because they were high value-added. According to the study of Association of Culture Environment Reform Taiwan(中華民國藝術文化環境改造協會), t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96700289902467733951 |