The Impact of Consumers'' Attitudes Toward Luxury on Perceived Value and Behavioral Intention–The Case of Wang Group
碩士 === 國立中興大學 === 行銷學系所 === 98 === A financial tsunami started in America in 2008 and reached every corner of the world, causing the most serious impact to the global economy in the past 80 years, including Taiwan. However, the Wang Group featuring high-to-medium prices grew against the trend. Altho...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01715308062954989471 |