A Study of Cosmetics Purchase Intention In Taiwan, An Application of Promotion, Perceived Value, Brand Image, and Lifestyles
碩士 === 國立中興大學 === 行銷學系所 === 98 === The purpose of this study is to explore the cosmetics industry’s various promotional activities, which they want to stimulate the consumers’ desire of buying cosmetics. The different types of promotional activities can cause consumer’s attention and preferences. Cu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70610933896654147428 |