A Study of Consumer Behavioral Intention of Cultural Goods Influenced by Museums-An Empirical Study in Taiwan

碩士 === 國立中興大學 === 行銷學系所 === 98 === Museums play an important role of the creative industries. Museums enable people to understand the cultural meaning of exhibitions. Also, cultural goods sold in museums which can make viewers continuing enjoy the good memory. The empirical researches of museums a...

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Bibliographic Details
Main Authors: Shang-En Chiou, 邱上恩
Other Authors: Ren-Jye Shiau
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/22514950931891277199