A Study of Consumer Behavioral Intention of Cultural Goods Influenced by Museums-An Empirical Study in Taiwan
碩士 === 國立中興大學 === 行銷學系所 === 98 === Museums play an important role of the creative industries. Museums enable people to understand the cultural meaning of exhibitions. Also, cultural goods sold in museums which can make viewers continuing enjoy the good memory. The empirical researches of museums a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22514950931891277199 |