Purchase Intention on Fast Fashion Goods-An Empirical Study in Taiwan

碩士 === 國立中興大學 === 行銷學系所 === 98 === Fast fashion has already become a trend in recent years. With the rise of fast fashion clothing retailers, such as ZARA, H&M and Uniqlo, fast fashion has become an issue that many researches want to dig in. Academia has already presented some researches in the...

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Bibliographic Details
Main Authors: An-Chieh Liu, 劉安婕
Other Authors: 蕭仁傑
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/66032005092504656574