An Empirical Study on the Relationship of Firms’ Brand Value, Brand Strategy, Intangible Assets, and Performance
碩士 === 國立勤益科技大學 === 企業管理系 === 98 === With the coming of knowledge-driven economy, the source of corporate value will therefore be transformed from those traditional tangible assets to intangible assets. Compared to physical assets, intangible assets do not depreciate but increase with firm growth....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35740937464540407011 |