Effect of Playing Method and Rhythm of Background Music on Shopping Websites Browsing

碩士 === 國立勤益科技大學 === 流通管理系 === 98 === Background music is one of the factors that affect human’s browsing behavior on the shopping website. This study adopted a laboratory experiment to explore the effects of background music playing method on Shopping Websites browsing. The independent variables wer...

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Bibliographic Details
Main Authors: Yu-Jin Su, 蘇育瑨
Other Authors: Chien-Jung Lai
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/21070237604926689447